Current:Home > StocksTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -AssetScope
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
Poinbank Exchange View
Date:2025-04-09 16:17:33
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (637)
Related
- Senate begins final push to expand Social Security benefits for millions of people
- 'Bottoms' review: Broken noses and bloodshed mark this refreshingly unhinged teen comedy
- Harry Potter's Bonnie Wright Shared She's Frustrated Over Character Ginny's Lack of Screen Time
- Hurricane Franklin brings dangerous rip currents to East Coast beaches
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Bronny James attending classes, 'doing extremely well' in recovery from heart issue
- Miley Cyrus Reveals the Real Story Behind Her Controversial 2008 Vanity Fair Cover
- Ohio governor reconvenes panel to redraw unconstitutional Statehouse maps
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Couple arrested for animal cruelty, child endangerment after 30 dead dogs found in NJ home
Ranking
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Warmer Waters Put Sea Turtles on a Collision Course With Humans
- California prison on generator power after wildfires knock out electricity and fill cells with smoke
- Surgeon finds worm in woman's brain as she seeks source of unusual symptoms
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- 2 men, 4 children hospitalized after Illinois shooting
- NFL rule changes for 2023: Here's what they are and what they mean
- Remains of Vermont World War II soldier to be buried at Arlington National Cemetery
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
'AGT': Howie Mandel, Terry Crews' Golden Buzzer acts face off in Top 2 finale showdown
Pennsylvania men charged with trafficking homemade ‘ghost guns,’ silencers
Legacy of Native American boarding schools comes into view through a new interactive map
Nevada attorney general revives 2020 fake electors case
Woman who stabbed grandfather in the face after he asked her to shower is arrested
'One Piece' review: Live-action Netflix show is swashbuckling answer to 'Stranger Things'
US LBM is the new sponsor of college football's coaches poll